Welcome to the Family

What does family mean to you? We take family seriously at Rusty Wallace Honda because everyone on our team and every customer who trusts us with their automotive needs is part of our family—and without our family, we wouldn’t be in business.

We’re excited and honored to welcome you into the family by sharing our legacy and how a NASCAR legend successfully transformed the eastern Tennessee landscape with his charisma and passion. We’ll give you a glimpse into why we’re the most trusted Honda dealer in the region and what it means to work with us. We hope you’re ready because we certainly can’t wait to welcome you with open arms and a smile.

Our Legacy of Excellence

Rusty Wallace Honda is one of several dealerships owned by NASCAR legend Rusty Wallace. Rusty is a champion racer with a record-breaking career spanning nearly forty years and 20,000 laps. On the track, Rusty was known for his aggressive racing style and incredible work ethic; that stellar combination made for an illustrious career with 55 Cup Series race wins, including a 16-year winning streak that’s the third longest in history. Among his many titles and victories, he was named the 1984 Rookie of the Year, the 1989 NASCAR Cup Series Champion, and the 1991 International Race of Champions—another record-setting victory when he became the first and only driver to win three of the four events.

Off the track, Rusty is known for his outgoing personality and excitement for life. Since retiring, he’s channeled that energy into the auto industry, sharing his passion via the Rusty Wallace Automotive Group and dealerships like Rusty Wallace Honda. His energy and passion are undeniable when you walk through our doors, with our team carrying out Rusty’s vision to deliver an extraordinary dealership experience to every customer.

Why Trust Us?

There are dozens of dealerships to choose from, so why choose us? Why trust the team at Rusty Wallace Honda? Our customers choose us because they know we’re dedicated to exceeding every expectation and delivering a world-class experience.

Our Values

Our values of integrity, respect, and accountability are at the forefront of everything we do. Our customers deserve honesty and open communication because buying a vehicle is an investment. We respect that investment, your time, and your trust in us by holding ourselves accountable to prioritize your needs and deliver a bespoke experience.

Our Selection

You shouldn’t have to waste time shopping around for the right model at a fair price—and you won’t have to at Rusty Wallace Honda because our selection is extensive and competitively priced. By hand-selecting every car, truck, SUV, and van on our lot, we guarantee there’s something for every budget, performance, and style need. Moreover, this vetting process ensures you have high-quality new and used models in one convenient location.

Our Financing

Financing your purchase doesn’t have to be stressful—at least not when you work with our team. Our finance experts will walk you through your purchase, explaining your loan and lease options to help you make an informed investment. With every detail outlined, there’s no risk of sticker shock or buyer’s remorse; instead, you can see where your money is spent and confidently sign on the dotted line.

Our Service

Lastly, customers choose us because of our lifetime commitment. Rusty Wallace Honda is a full-service dealership that can handle everything from the initial sale to routine services and more complex repairs. Our service center is equipped with the latest tools and technologies and, more importantly, is run by a talented team of certified technicians who treat every vehicle like their own. They’ll handle routine oil changes and tire rotations just as readily as they can help you shop for new tires, install a new battery, or diagnose engine trouble.

Visit Us Today

We can’t wait to welcome you into the Rusty Wallace Honda family. Stop by the dealership and introduce yourself to the team. You’ll immediately notice the palpable excitement and our passion for serving customers like you.